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Healthcare marketing articles for manual therapy clinics

The first thirty-nine articles in this healthcare marketing blog were written over time and to no single plan; what has been added since follows one. Those original thirty-nine still make up most of the archive, and it shows in their titles: twenty-five of them address an industry, fourteen use neither industry word, and no title does both. So read the archive by subject; the date order tells you nothing about it.

Seventeen of the original titles say healthcare, eight say wellness industry

The seventeen healthcare titles cluster at the paid and technical end: compliance, PPC, analytics, budgeting, SEO, lead generation funnels, advertising platforms. Five of the eight wellness industry titles sit at the earned end: local SEO, online reviews, referral marketing, email and lead magnets. Two nouns, one industry, and nothing else separating those twenty-five. If your question is where a budget goes, start at Our Top Healthcare PPC Best Practices for Consistent Leads and Our Proven Tips for Smart Healthcare Advertising Budgeting. If it is what a clinic earns without paying, start at Harnessing Wellness Industry Local SEO for Better ROI and Wellness Industry Online Reviews: Boost ROI & Bookings.

Eleven of them name one of our four categories, and it is always the same two

Six name chiropractors, five name osteopaths. All eleven sit inside the fourteen that drop the industry word: name a profession and the abstract noun disappears. Of the other three, one speaks to therapists in general, one to nutritionists — a category we do not work with — and one names nobody at all. For chiropractic, Effective Strategies for Chiropractor Patient Acquisition Success and Chiropractic Clinic Advertising: Strategies for Rapid Growth. For osteopathy, Our Guide to Effective Paid Advertising for Osteopaths and Transform Your Clinic with These Lead Generation Strategies for Osteopaths.

None of the original titles is for physiotherapy or massage therapy

Not one of those original thirty-nine says physiotherapy, physical therapy or massage therapy. Sending a physiotherapist to one of the five osteopathy pieces would waste the click, so we will not do it. What we have measured for those two categories lives on marketing for physiotherapists and marketing for massage therapists, and the same pages exist for chiropractors and osteopaths.

Not one of those titles names a CRM, a receptionist or an appointment

One title is about advertising compliance, one about analytics, one about budgeting: each takes a single piece and stops there. The titles undercount what is inside them — a CRM is named in the body of all the original thirty-nine, eighty-six times in all, and in the title of none. The home page in English puts the job into one offer, and our services opens it into four pages, one built on a word only two bodies use.

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Frequently asked questions

Are these articles written for one country?

Ten of the original thirty-nine mention HIPAA and four mention the FTC, so the compliance material is written against United States rules. Everything about platforms, budgets and measurement behaves the same wherever a clinic is registered.

Do I have to read them in order?

No: this archive grew by topic, and the eleven category-specific pieces described above are the shortest way into it. The twenty-five industry-worded ones are sorted by channel and topic, so take the channel you already pay for.