Privacy Policy 

This Privacy Policy is provided pursuant to Article 13 of European Regulation No. 679/2016 and applies exclusively to all Data collected through the website med-wave.it. This Privacy Policy is subject to updates that will be promptly published on the Website. This Privacy Policy, together with the Cookie Policy, establishes the basis on which the User's Personal Data will be processed.

Data Controller

The Data Controller for the Data collected from this Website is:

MW MARKETING PARTNERS LLC ©EIN number: 38-4370665Address: 30 N GOULD ST #45421 SHERIDAN, WY 82801

Email: info@med-wave.it

Purpose of Personal Data Processing and Legal Basis

User Data is collected to enable the Website to provide its services, as well as for the following Purposes:

a) to fulfill obligations arising from the contract entered into between the User and the Controller for the sale of Services available on the Website and to provide information requested by the User. This processing is mandatory for the execution of the contract to which the User is a party, for the execution of pre-contractual measures, or to comply with a legal obligation to which the Data Controller is subject;

b) for the procedure aimed at purchasing Services in which to enter one's Personal Data and tax billing profiles or similar. In this case, the Data is processed to execute the Contract entered into, to contact the User in relation to the Contract and for its management, for the management of legal warranty requests, assistance, withdrawal requests, management and termination of the Contract itself. This processing is mandatory for the execution of the contract to which the User is a party;

c) to comply with any type of obligation contemplated and provided for by current laws, regulations, related regulations and commercial practices, in particular, in tax/fiscal matters. This processing is mandatory to comply with a legal obligation to which the Data Controller is subject;

d) for other accessory purposes or related to those indicated above and in any case falling within the scope of the Website's activities;

e) to follow up on specific requests made to the Controller by the User for informational communications relating to the Controller's Services, through email messages or completion of the Contact Form and other communication tools such as telephone or Messenger chat messaging. This processing is optional and based on the User's consent; however, failure to provide one or more Data will result in the inability to respond to the information request and to use the services offered by the Controller;

f) for sending promotional and commercial information and offers, including through the newsletter service. This processing is based on consent freely given by the User;

g) for soft-spam purposes to allow the Controller to send the User promotional communications by email regarding Products and/or Services purchased without the need for the User's express and prior consent, as provided for by Article 130, paragraph 4, of the Privacy Code, and provided that the User does not exercise the right to object; This processing is based on Article 130, paragraph 4, of the Privacy Code as amended by Legislative Decree no. 101 of 2018;

h) to carry out statistical analyses in pseudonymized form to analyze the User's behavior to improve the products and services provided by the Controller as well as to meet the User's expectations;

i) for profiling activities for marketing purposes. This Processing is based on consent freely given by the User when accepting the use of cookies.

Methods of Processing Personal Data

The Personal Data provided or acquired will be subject to Processing based on the principles of fairness, lawfulness, transparency and protection of privacy pursuant to current regulations. The Controller processes Users' Personal Data by adopting appropriate security measures aimed at preventing unauthorized access, disclosure, modification or destruction of Personal Data. Processing is carried out using computer and/or telematic tools, with organizational methods and logic strictly related to the purposes indicated.

Category of Personal Data Processed

Among the Personal Data processed by this Website, independently or through third parties, there are: Cookies, Usage Data, Email and Name. Personal Data may be collected independently by the Controller or through third parties. Personal Data may be provided voluntarily by the User when using the Website, by completing the Contact Form, during the Service purchase procedure, when communicating with the Controller via email, telephone or Messenger chat. This data may include VAT number, company name, tax code and indication of information useful for the purchase. Additional Personal Data collected may be indicated in other sections of this Privacy Policy or through informational texts displayed in conjunction with the collection of the Data itself. The optional, explicit and voluntary sending of email through the Contact Form or through the addresses indicated on this Website entails the subsequent acquisition of the sender's address, necessary to respond to requests, as well as any other Personal Data included in the email. Consent to the provision of Data by the User is necessary to be included in the Controller's databases and for the establishment and correct performance of what is offered by the Controller to its Users, as well as to third parties for the fulfillment of the individual activity requested. Failure to provide Data therefore prevents registration in the Controller's databases, the completion of any contracts, as well as their execution and any other possible activity.

Data Communication

In addition to the Controller, in some cases, the following may have access to the Data:

a) categories of specially trained Data Processors involved in the organization of the Website (administrative, commercial, marketing, legal staff, system administrators);

b) external parties (such as third-party technical service providers, hosting providers, IT companies, communication agencies) also appointed as Data Processors by the Controller pursuant to Article 28 GDPR. The updated list of Processors, if appointed, may always be requested from the Data Controller;

c) public or private entities that may access the Data in compliance with legal obligations;

d) entities that perform accessory and instrumental tasks in relation to the Controller's activity;

e) Website Users who can view some Data on the public profile of other Users in the closed group of the website.

Processing Period

As expressly provided for by Article 5, paragraph 1, letter e) of the GDPR, Data is retained for the time necessary for their Processing in relation to the performance of the service requested by the User, or required by the Purposes described in this document and in particular:

• Data collected for Purposes attributable to the legitimate interest of the Controller will be retained until such interest is satisfied;
• Data collected based on User Consent may be retained until such Consent is revoked;
• Data collected for tax/administrative obligations or contractual obligations will be retained for the time necessary to fulfill the aforementioned purposes and as provided by law, for a period not exceeding that dictated by civil law and in any case for a period not exceeding 10 (ten) years;
• Data collected for marketing and profiling purposes will be retained for a period not exceeding 24 (twenty-four) months from the acquisition of consent;

Data may be retained by the Controller for a longer period in compliance with legal obligations or by order of an authority. The User can always request the interruption of Processing or deletion of Data.

Cookies

This Website uses cookies. Cookies are small text files that can be used by websites to make the user experience more efficient and to personalize content and advertisements, provide social network functions and analyze traffic.

Cookie Policy

Place of Processing and Transfer of Data Abroad

Data is processed at the Controller's operational headquarters. For further information, the Data Controller can be contacted. Data may be processed by natural persons and/or legal entities operating on behalf of the Controller under specific contractual obligations and based in EU member countries or non-EU countries. In the event that Data is transferred outside the EEA, the Controller will adopt all appropriate contractual measures to ensure adequate Data protection.

Tools Used for Personal Data Processing

Email Address Management and Sending

These services allow management of a database of email contacts, telephone contacts or any other type of contacts, used to communicate with the User. These services may also allow collection of Data relating to the date and time of viewing of messages by the User, as well as User interaction with them, such as information on clicks on links included in messages.

Contact Form

By completing the Contact Form with their Data, the User consents to their use to respond to requests for information, or any other purpose indicated by the form heading. Personal Data collected through Contact Form: Email, Phone Number, Name and Surname.

Newsletter

By registering for the newsletter, the User's email address is automatically added to a contact list to which email messages may be transmitted containing information, including commercial and promotional in nature, relating to this Website. The User's email address may also be added to this list as a result of registration on this Website or after making a purchase. The User can choose at any time to unsubscribe from the newsletter by clicking on a specific button that will be found inside the emails. After clicking on the cancellation button, the User's Data will be immediately deleted from the "email marketing" software. Personal Data collected: email and Name. This Website uses the following newsletter services:

Facebook Messenger Live Chat

This service offered by Facebook Ireland Ltd allows visitors to this Website, after opting in with their Facebook account through a plugin, to communicate in real time with the Controller. Place of processing: Ireland – Privacy Policy.

Statistics

Statistical services allow the Data Controller exclusively to monitor and analyze traffic data and serve to track User behavior. This Website uses the following services:

Google Analytics (Google Ireland Limited)

Google Analytics is an analysis service provided by Google Ireland Limited. Google uses the Personal Data collected to track and examine the use of this Website, compile reports and share them with other services developed by Google. Google may use Personal Data to contextualize and personalize advertisements on its advertising network. Google may also transfer this information to third parties where required by law or where such third parties process the information on behalf of Google. This site has the IP address anonymization function active. The IP address transmitted by the browser for purposes related to Google Analytics will not be incorporated with other data already in Google's possession.

At the following link https://tools.google.com/dlpage/gaoptout?hl=en the browser add-on for disabling Google Analytics is made available by Google. Personal Data collected: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy

Facebook Conversion Tracking Pixel (Facebook Ireland Ltd.)

Facebook conversion tracking (Facebook pixel) is a statistics service provided by Facebook. The Facebook pixel tracks conversions that can be attributed to Facebook advertisements. Personal Data collected: Cookies; Usage Data. Place of processing: Ireland – Privacy Policy

Hotjar (Hotjar Ltd)

Hotjar is a web analytics tool that provides both quantitative and qualitative statistics and analysis services. Personal Data collected: Cookies; Usage Data. Place of processing: Malta – Privacy Policy

Remarketing and Retargeting

These services allow this Website to communicate, optimize and serve advertisements based on the User's past use of this Website. This activity is carried out through tracking of Usage Data and use of Cookies. This Website uses the following services:

Facebook Remarketing (Facebook Ireland Ltd)

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, which links the activity of this Website with the Facebook advertising network. This Website uses the Facebook Pixel tool to measure conversions. Thanks to the Facebook Pixel, it is possible to understand the actions that people perform on the Website. The Data collected can be used to:

• ensure that ads are shown to the right people;
• create audience groups to target with ads;
• leverage additional advertising tools of the platform on which advertising is done

The information collected is anonymous to the operators of this Website and cannot be used to identify the identity of an individual user. However, the information is saved and analyzed by Facebook, which could link the action to an individual profile and use this information for Facebook's internal advertising purposes, as outlined in Facebook's privacy policy. This will allow Facebook to show ads both on Facebook and on third-party sites. The Website Controller has no control over how this data is used. For more information on how users can protect their privacy, we refer to Facebook's Privacy Policy.

Google ADS

Google ADS is a service provided by Google Ireland Limited that links this Website with Google's advertising network. This Website uses Google Analytics Remarketing features combined with Google ADS cross-device capability. This feature makes it possible to link target groups for promotional campaigns created by Google Analytics Marketing feature with Google ADS cross-device adaptability. This allows display of advertising based on the user's personal interests, identified through an analysis of the user's behavior on the web, whether on a mobile device or other devices. It is possible to permanently disable targeting and remarketing functions by disabling the "personalized advertising" feature in the Google account. To do this, simply follow this link: https://www.google.com/settings/ads/onweb/ Personal Data collected: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy

Exercise of Data Subject Rights

The Data Subject has the right to exercise the powers provided for in Articles 7, 15-22 of European Regulation 679/2016. In particular, they have the right to revoke their consent at any time and, upon simple request to the Data Controller, may request access to Personal Data, receive Personal Data provided to the Controller and where possible transmit it to another Data Controller without impediment (so-called portability), obtain updating, limitation of processing, rectification of Data and deletion of those processed in violation of current regulations. They have the right, for legitimate reasons, to object to the Processing of Personal Data concerning them and to Processing for purposes of sending advertising material, direct sales and for carrying out market research. They also have the right to lodge a complaint with the Privacy Guarantor as the supervisory authority on the protection of personal data. The data subject may exercise their rights by contacting the Controller via email at:

info@med-wave.it

Changes to this Privacy Policy

The Data Controller reserves the right to make changes to this Privacy Policy at any time by giving notice to Users on this page. Please therefore consult this page often, taking as reference the date of last modification indicated at the bottom. In case of non-acceptance of the changes made to this Privacy Policy, the User is required to cease use of this Website and may request the Data Controller to remove their Personal Data. Unless otherwise specified, the previous Privacy Policy will continue to apply to Personal Data collected up to that time. The Controller is not responsible for updating all links viewable in this Privacy Policy, therefore whenever a link is not working and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites referred to by that link.

Privacy Policy updated January 2025

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