Who Med-Wave is and how it works with manual therapists
This page is about Med-Wave: agency, scope and method, in that order. The work is patient acquisition for four manual-therapy trades: osteopaths, chiropractors, physiotherapists and massage therapists. We run it rather than teach it, and the English home page states the offer itself. Every claim below names the file, the page or the measured phrase it came from.
The label this site wears: 170 a month at $12.08 a click
The English side of this site calls itself Wellness Marketing. Its longer spelling, health and wellness marketing agency, carries the same volume at a difficulty score of 2. Both sit inside a slice of 179 phrases where "marketing agency" meets a clinical word, which is a narrow room and the one we chose. The neighbouring specialisations dwarf it: social media marketing agency takes 12,100 searches a month, influencer marketing agency 6,600. Two longer spellings of our own label sit 42 difficulty points apart, one scored at 1 and one at 43.
The four things we operate
Meta and Google campaigns bring the request in, a CRM holds it, and an appointment gets booked without the practice chasing it. All four are set out under services, each written from its own search data rather than from ours. The trades we work with have pages of their own, argued in their own vocabulary.
Checking an agency: 212 phrases out of 14,282
Inside that set the commonest move is a company's own name followed by the word reviews: 27 such phrases, 620 a month between them. The largest single one of the 27 takes 260 a month by itself. The generic marketing agency reviews takes 90 a month with competition at 0.71, HIGH: someone is paying to be its answer. Seven spellings of questions to ask a marketing agency add up to 170; the possessive questions to ask your marketing agency takes 20 across two spellings, a different person asking. Retainer is the quietest word in the whole set: three spellings, competition never above 0.08, and no quoted click price at all. Against all of that, the bare noun marketing agency is typed 60,500 times a month. Almost nobody checks, and the answers are published anyway, at partners' reviews.
What the schema builder removes before a page renders
The file that assembles our structured data refuses five keys (aggregateRating, ratingValue, reviewCount, review, reviews) and two node types, Review and AggregateRating. Anything of that shape is removed before a page renders, and in production nothing is announced about it: the keys are simply not there. So no star average can reach our markup, on this page or on the one that carries the reviews. The same file is why these pages are signed by an Organization and not by a person: there is a company node for them to point at, and no author node to fill. The reviews page itself carries video, and each row of it holds four things: a name, a quotation, a video id, and which side of the row the player sits on. There is no field for the trade in that row. Elsewhere a trade can be typed in as plain content, and the English home page does exactly that when it labels its video "Osteopath · Med-Wave partner". On the reviews page there is no such field, so the trade you hear is the one the person on camera said.
Best, top, biggest: 47,600 searches a month we leave alone
14 phrasings carry the superlative inside the largest hundred "marketing agency" queries: best, top, biggest, leading, big. It asks for a ranking whose source we could not show, so on this page that word is not used about us.
Why the way in is an application
Three phrasings ask whether a marketing agency is worth it at all: 30 searches a month in total. One of the three, at 10 a month, is somebody thinking of starting an agency rather than hiring one. The opposite question, why hire one at all, takes 50 a month in its biggest spelling. So the way in is an application rather than a sale, and the English application page sets out what happens next in its own words rather than in ours.
Frequently asked questions
Which trades does Med-Wave work with?
Physiotherapists, chiropractors, osteopaths and massage therapists, each with a page of its own in English. Among the 100 biggest phrases of that clinical slice, two of the four are not named once.
What can a review on this site actually claim?
Only what the person said: at partners' reviews there is no rating to aggregate and no credential on display, so nothing gets added on top of the video. Asking for that sort of material is rare anyway: portfolio, case study and testimonial come to exactly 200 searches a month across eleven spellings, split 80, 90 and 30.
Do you work on a contract or a retainer?
Terms are agreed on the introductory call, not published here, because this page would be guessing. In the English data 18 phrasings carry contract or retainer for 1,310 searches a month, but seven of them, 870 searches, are builders looking for work: the real ones are 11 spellings and 440 searches, led by marketing agency contract template at 70 with competition 0.86, HIGH.
How do I know you are legit?
Three phrasings ask that in the English data, 40 searches a month, and two of the three attach the word to a company's name rather than to the category. So this page answers the version that does get asked, and names where to look instead of asserting it.